Interstate MAG

LOS ANGELES (October 11, 2011) – ASA Entertainment today announced Sonic Generations of Skate — a partnership with Sega® of America to bring a brand new skateboarding experience to the famed Venice Beach boardwalk Saturday, October 22.

Sonic Generations of Skate is a completely unique team competition that pays homage to the three generations of vert skaters that have come through So Cal over the past few decades. Each team consists of one 40-something skater (first generation), one 30-something skater (second generation) and one teen/20-something skater (third generation) competing against other teams with the same mix.

“This concept has never been seen before and it’ll give the crowd an exciting show,” said pro skateboarder Pierre Luc Gagnon, who’s earned 16 X Games medals (seven of them gold), three of four Maloof Money Cup Vert championships and two Dew Tour Vert titles. “It’s going to be real cool for the kids to see the first generation of skaters that they never got a chance to see when they were growing up.”

There will be four different competitions where each pro will battle for team points against skaters from their own generation. The contests include individual runs, high air, best trick and team doubles. The biggest names in vert from the past and present are expected to represent their generation, including:

First Generation: Steve Caballero, Tony Hawk, Kevin Staab and Sergie Ventura

Andy Macdonald at OC Dew Tour 2010

Second Generation: Andy Macdonald, Pierre Luc Gagnon, Sandro Dias and Lincoln Ueda

Third Generation: Adam Taylor, Elliot Sloan, Pedro Barros and Mitchie Brusco

“This format, inclusive of all generations, promises to be exciting and fun, and will give both dad and mini shred something to cheer for,” said Andy Macdonald, veteran pro skater who’s one of just four skaters who have competed at every X Games, with 21 X Games medals under his belt.

Sonic Generation of Skate also features a 4,500 sq. ft. mobile skate park experience where local skaters can skate with the pros in a series of sessions and private clinics. The event will also feature videogame stations with previews of Sega’s new Sonic Generations— where fans can preview the game one week before its official launch— autograph signings with pro skaters, giveaways and activities for all ages.

“ASA is always trying to develop events with unique formats and fresh concepts that bring something new to the table— both for the skaters and the crowd,” said Rick Bratman, CEO of ASA Entertainment. “Sega really understood that mentality and is a tremendous partner for this event. They have such a great history of setting trends in their own industry as proven by Sonic the Hedgehog reaching his 20th anniversary this year.”

The event kicks off at 11 a.m. at the corner of Ocean Front Walk and Windward Ave. (next to the basketball courts) on the historic Venice Beach boardwalk and will wrap up around 5 p.m.

“We’re excited to be a part of this event and enjoy gravity-defying tricks from three generations of the top skaters in the U.S. in celebration of Sonic’s 20th anniversary,” said Marcella Churchill, Director of Marketing at Sega of America. “Many of these skaters have grown up with Sonic and we are ecstatic to launch Sonic Generations at the birthplace of performance skateboarding with an event that honors the historic legacy of both Sonic the Hedgehog and the sport itself.”

Sonic Generations of Skate will be broadcast nationally on FOX Sports Net (FSN) beginning on November 25 at 5 p.m. and 11 p.m. Since broadcast schedules are subject to change, please check local listings for specific air times. For more detailed information on Sonic Generations of Skate visit www.sega.com/sonicskate. To pre-register for the street skate park experience, please visit www.sega.com/skatereg. To learn more about Sega or Sonic Generations, please visit www.sega.com. For ASA Entertainment, visit www.ASAEntertainment.com

Monster and DC vert party: Good times, no collisions, P-Stone BBQ. End it early or it would’ve gone all night. Ripping vert jam that went down over the weekend during Crossroads

Soon to be Pro Ben Hatchell wins the 2011 PHX AM. Check the video cli[p for highlights.

Final Results
1. Ben Hatchell
2. Jack Olson
3. Collin Provost
4. Tyson Bowerbank
5. Taylor McClung
6. Matt Berger
7. Keshaud Johnson
8. Trevor Colden
9. Dashawn Jordan
10. David Loy
11. Oscar Meza
12. Anthony Estrada

That’s right, August 24th & 25th 2011 The Focus Show will be held again in South Philly.

We wanted to make a post really quick to let everyone know to mark their calendars and help us spread the word. We will be updating the Trade Show’s website (www.PhillySkateShow.com) with all the info about the exhibitors, contests, parties, registration, and all that good stuff in the up coming weeks, so be sure to check it out. If you haven’t seen the site lately, there is a video from last year’s winter show posted that aired on FUEL TV.

Any reps or companies that would like to get involved, please contact Chris Donmoyer at Chris@FocusSkateMag.com for details, but hurry. Booth space is limited and already going fast. For any other questions, please email info@focusskatemag.com.

Check the Interstatemag coverage from last years show.

Aldrin Garcia used a Powell-Peralta Chad Bartie Skull deck with LIGAMENT™ technology, BONES ‘Monsters’ wheels, Theeve titanium trucks with BONES HardCore bushings, Bones Swiss Ceramic bearings and a NEFF beanie to set the new high ollie record of 45″ last month. Watch the re-edited clip with mini interview.

If you would like a chance to win the same set-up, email us by April 9, 2011. In the subject put ‘Winner, winner, chicken dinner’. Winner will be chosen on April 10, 2011 and notified by email on April 11, 2011. Retail value of $350.00.